Women's economic empowerment is essential to protecting women's rights and making progress in gender equality. Women's rights are human rights. It is important for the economic sector to open up industries like tourism and travel to be more inclusive towards hiring female employees, female owned businesses, and micro-start ups.
What does women's economic empowerment look like? It involves the following series of criteria which we have listed below:
It includes women's' abilities to participate equally in inclusive markets that are part of the national economy,
Access to and control over sustainable and necessary resources
Access to decent and safe work where they do not feel physically and emotionally at risk
Having greater agency and voice in the economic policies that affect them from a local to institutional level.
Greater Opportunities for Women in Tourism
Women are an untapped source of great potential and talented workforce that can contribute to thriving economies both in their local communities and the global economy. Given access to the right opportunities and resources, women can do anything; from being successful entrepreneurs and business leaders to supporting increased productivity in industries like agriculture, manufacturing, healthcare, and more. The sustainable tourism sector is no exception to this and there are many benefits that come with women being integrated in this industry.
The UNWTO (United Nations World Trade Organization) explains that tourism provides a wide variety of advantages for women, some of which include employment opportunities for increased household income, entrepreneurship, and pathways to leadership empowerment for women and girls in their communities. Tourism organizations that intentionally recruit women and engage with female owned businesses and services in the local travel destinations are paving the way for not just sustainable travel, but also contributing to greater gender equality in this space.
Gender Equality and International Women’s Day
The World Within Us makes gender equality an integral element within all our trips. We recognize the tremendous potential that tourism can create for women to accelerate their leadership, educational, and employment experiences. Our specially curated trips provide opportunities for local women and their businesses – whether it’s booking a group activity led by female entrepreneurs, volunteering at a grassroots nonprofit that work with women and their needs, or hiring female tour guides that elevates the job status and paid benefits of women who are employed in the tourism industry.
We accelerate gender equality within tourism by partnering with grassroots that have diverse yet equally powerful missions that positively impact women and the roles they have within their communities. Our upcoming trip to Tanzania allows travelers to work together with Solar Sisters and female social impact entrepreneurs selling and distributing solar panels to remote parts of the country. In Nepal, we've partnered with Seven Woman, a nonprofit where travelers have the chance to learn traditional Nepali cooking and crafts making with local female artisans leading interactive learning workshops. For our Indonesia trip, we partnered with environmental and female empowerment nonprofit, Mother Jungle, offering travelers the special opportunity to learn from indigenous women about organic farming, traditional storytelling, and Balinese culture.
Our trip to Egypt most notably addresses SDG 5: Gender Equality. We are working directly with our nonprofit partner, Ashoka Arab, to expand on our workshop and facilitate an event bringing together young fellows and changemakeHERS, In collaboration with Ashoka Arab, we are creating a special International Women's Day event which will support female entrepreneurs including vendors in the Entreprenelle female network to showcase and share their food, designs, and local artisanship shops. The experience will be personalized by us and cater towards our diverse women of all ages and professional backgrounds. Such partnerships in the tourism industry are significant because they foster greater collaborative action towards promoting and raising awareness of gender equality while also opening up avenues for female entrepreneurs, education, and economic growth. This is surely an event that cannot be missed!
Our powerhouse female guide, Fatma Bayomi, will also guide our entire 11 day experience from Cairo Airport to the Nubian villages of Aswan. She will educate our travelers of the ancient history, culture, and treasures of Egypt. All through her eyes as she welcomes us to her homeland.
Follow them on Instagram: @iamsolarsister
Follow them on Instagram: @mother.jungle
Follow them on Instagram: @sevenwomennepal
Follow them on Instagram: @ashokaarab_world
The World Within Us: Paving the Way for Gender Equality in Tourism
All these trips organized by The World Within Us goes to show that sustainable tourism is an incredible space for advancing women’s leadership, skills, and employment opportunities within the formal economy. While the tourism industry needs to be more inclusive of females who work directly and indirectly within this space, it’s important that progress be made towards bridging connections between the nonprofit and corporate sectors that allow for greater gender equality - and The World Within Us has proved itself to be a trailblazer in this direction.
Join us on our upcoming destinations for 2021 to support gender equality.